Home Services · Case study
Local Visibility System — Home Services Brand
Google Business Profile, local pages and a review engine — built as one system.
- Client
- Confidential — home services
- Industry
- Home Services
- Services
- Data Analytics & Reporting, Local SEO, SEO
01
The challenge
A multi-crew home services business relied almost entirely on word of mouth. Their Google Business Profile was unmanaged, service areas were undefined, and competitors with weaker reputations outranked them on the map.
02
The strategy
Treat local visibility as infrastructure, not a campaign: a complete Google Business Profile rebuild, service-area architecture, a steady review-generation flow and consistent citations — tied together with call and form tracking so outcomes are attributable.
03
The execution
- Rebuilt and categorized the Google Business Profile with services, photos and Q&A.
- Created location/service-area pages with local schema.
- Installed a post-job review request flow (SMS + email).
- Cleaned and standardized citations across major directories.
- Tracked calls and form leads from day one.
Behind this result
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