Technical foundation
Crawlability, indexation, Core Web Vitals, mobile, canonicals, sitemaps, robots — the unglamorous layer everything depends on.
Get Found · TPT service
SEO
Search rankings built on engineering, not rituals.
Technical foundation, content that earns its rankings, and authority built the honest way — SEO managed as an asset that compounds, measured in enquiries rather than just positions.
- Technical foundation first
- Content mapped to buyer intent
- Authority earned, not bought
- Reported in leads, not just positions
The problem
Page two is a quiet, expensive place.
Your buyers search every day. If you’re not visible, the demand doesn’t disappear — it goes to whoever shows up. Most SEO fails not because Google is unknowable, but because the work is fragmented: a plugin here, a blog there, a directory link someone bought in 2019.
Search engines don’t rank effort. They rank the best answer on the strongest foundation.
Sound familiar?
- A site that looks fine but is technically invisible
- Content published without a keyword or intent map
- Rankings that never turn into phone calls
- An agency report full of green arrows and no business outcome
SEO is not a bag of tricks. It is a build — foundation, structure, content, proof — in that order.
Skip the order and you pay twice. We have rebuilt enough sites to know.
The system01 02 03 04 05
The five layers of search visibility.
Intent & keyword map
Every valuable query in your market mapped to a page that deserves to win it. No cannibalization, no orphans.
On-page architecture
Titles, headings, internal links and schema that make each page legible — to Google and to humans in a hurry.
Content engine
Service pages and resources built to be the best answer in the room — then interlinked into topical authority.
Authority & trust
Digital PR, directories, reviews and mentions from real places. Signals that last because they’re earned.
Inside the audit
What we check before touching anything.
A TPT technical audit covers, at minimum:
Crawl & index
- Index coverage and crawl errors
- XML sitemaps and robots.txt
- Canonicals, redirects and chains
- Duplicate and thin content
Experience
- Core Web Vitals — LCP, INP, CLS
- Mobile usability
- Safe browsing, HTTPS, mixed content
- Render-blocking resources and weight
Meaning
- Title/meta/heading hygiene
- Structured data — organization, service, FAQ
- Entity clarity: who you are, what you do, where
- Internal link distribution
Market
- Competitor gap analysis
- SERP feature opportunities
- Content answer gaps
- Search Console query truth vs. assumptions
The difference
SEO as a monthly mystery vs. SEO as an asset.
The usual way
- Generic keywords copied from a competitor
- Blog posts nobody searches for
- Reports you can’t act on
- Rankings for phrases customers never use
The TPT way
- An intent map tied to revenue pages
- Content that answers real buying questions
- A prioritized fix list with owners and dates
- Positions tracked beside calls, forms and revenue
How it works
The compounding roadmap.
Audit
Technical, content and competitive audit. Findings ranked by impact and effort — you see the whole board.
Foundation
Fix the technical layer first: speed, indexation, structure, schema.
Map
Keyword and intent map agreed with you — every future page and post has an assignment.
Build
Revenue pages optimized or rebuilt; content engine starts publishing against the map.
Compound
Internal linking, refreshes and authority work. Rankings hold because the base is real.
Report
Monthly: what moved, what it produced, what happens next. Queries, pages, leads.
Questions
SEO, without the folklore.
How long does SEO take?
Technical wins can move visibility within weeks; meaningful, defensible rankings in competitive markets are typically a 4–8 month compounding project. Anyone who promises #1 in 30 days is selling something else.
Do you guarantee rankings?
No honest practitioner does. We control the inputs — foundation, content, authority — and we report outcomes obsessively. That’s the only ethical version of SEO.
Can you work with our existing site?
Usually, yes. If the platform blocks the fundamentals (speed, structure, indexation), we’ll tell you plainly what staying costs — and what rebuilding returns.
What about AI search and ChatGPT?
That’s a distinct layer worth its own plan — see AI Business Optimization. Good SEO is the foundation it builds on.
Scope of engagement
Every deliverable,
Every deliverable,
named upfront.
- Technical SEO audit and prioritized fix roadmap
- Keyword research mapped to search intent and pages
- On-page optimization — titles, metas, headings, internal links
- Content strategy and SEO content briefs
- Site architecture and internal linking design
- Schema markup implementation
- Core Web Vitals and performance improvements
- Google Search Console + analytics reporting
In the field
All work →
What this looks like live.
Professional Services
Lead Generation Engine — Meta Ads × Landing Pages
Rebuilt the funnel end-to-end: creative testing, focused landing pages, real conversion tracking.
Home Services
Local Visibility System — Home Services Brand
Google Business Profile, local pages and a review engine — built as one system.
Not sure why your website isn’t generating search traffic?
Request a technical and competitive SEO audit. We’ll show you what’s blocking you, what opportunity exists, and what we’d do about it — in plain language.
Start here
Tell us what you
Tell us what you
want to grow.
No marketing jargon required. Pick a goal, leave your details, and a senior strategist replies within one business day with an honest take — even if the answer is “you don’t need us yet”.
- One reply, from a human. No nurture-spam sequence.
- Specific next steps. What we’d do, in what order, and why.
- Straight numbers. If you need a quote, it’s written and itemized.