Search
The intent goldmine. Tight ad groups, exact-leaning match strategy, responsive ads tested properly, negatives pruned weekly.
Grow · TPT service
Google Ads
Capture buyers at the exact moment they’re searching.
Search, Performance Max, Display and remarketing — built on tight keyword strategy, honest conversion tracking and landing pages that close the click.
- Search, PMax, Display & remarketing
- Tracking fixed before budgets scale
- Landing pages included in the strategy
- Managed against cost-per-customer, not CTR
The problem
Google Ads is the fastest way to buy data — or waste money.
The platform will happily spend your entire budget on broad matches, smart-bidding black boxes and "recommended" settings that serve the auction before they serve you. Without structure and honest tracking, optimization means bidding harder on noise.
The businesses that win on Google Ads aren’t the ones spending most. They’re the ones who know exactly what a customer costs and can prove which keyword produced them.
Sound familiar?
- High spend, mysterious outcomes
- "Conversions" that never reach the sales team
- Smart campaigns that feel smart for Google
- Agencies reporting impressions to a business owner who buys leads
A Google Ads account is an economics machine. Traffic quality × conversion rate × close rate × margin. We manage all four — never just the auction.
The system01 02 03 04 05 06
Every campaign type, with a job.
Performance Max
Powerful and dangerous. Fed with clean conversion data, controlled with asset-group logic and search-term vigilance.
Display & remarketing
Cheap attention that follows demonstrated intent — segmented by what they did, capped so it never nags.
Landing pages
Clicks are too expensive for generic pages. Message-matched pages with one job, built for speed and proof.
Conversion tracking
Forms, calls, enhanced conversions and offline imports where needed. If it can’t be measured, it can’t be managed.
Economics
Target cost-per-lead and per-customer agreed with you. Bids, budgets and structure all answer to those numbers.
The difference
Managed account vs. managed ATM (for Google).
The usual way
- One campaign, broad match, autopilot
- Homepage gets all the traffic
- Conversions counted twice or never
- Changes made weekly? Monthly? Never?
The TPT way
- Structure mirrors intent and margins
- Every campaign has its own page
- Calls and forms attributed to keywords
- Weekly pruning, testing and reporting
How it works
From audit to accountable spend.
Account autopsy
Search terms, structure, tracking, wasted spend — quantified. You keep the report either way.
Tracking first
Forms, calls and key events wired correctly before a dollar moves.
Rebuild
Campaigns restructured by intent; ad copy written; negatives seeded from the autopsy.
Launch controlled
Budgets ramp in stages as data confirms quality.
Optimize weekly
Search terms mined, ads tested, bids steered toward target economics.
Report simply
Leads, cost per lead, quality notes, next actions. One page, zero fog.
Questions
Google Ads, answered plainly.
How much do we need to spend?
Enough to learn: our floor is whatever buys statistically useful click volume in your market — we calculate it in the review. Beyond that, budget follows the economics, not the other way around.
Search or Performance Max?
Usually both, in the right order: Search to own the proven terms, PMax layered on once tracking is trustworthy, with guardrails so it doesn’t cannibalize what already works.
We were burned by an agency before.
Then our first report will feel different: it starts with search terms and wasted spend, not impressions. You see what we see, including the mistakes.
Do you build the landing pages?
Yes — our web team builds fast, message-matched pages, and it’s usually the single biggest conversion-rate lever in the account.
Scope of engagement
Every deliverable,
Every deliverable,
named upfront.
- Account structure by intent — Search, PMax, Display, remarketing
- Keyword research, match strategy and negative architecture
- Ad copywriting with structured testing
- Conversion tracking you can trust (enhanced conversions, call tracking)
- Landing page recommendations and builds
- Bid and budget optimization against target economics
- Weekly management and plain-language reporting
In the field
All work →
What this looks like live.
Professional Services
Lead Generation Engine — Meta Ads × Landing Pages
Rebuilt the funnel end-to-end: creative testing, focused landing pages, real conversion tracking.
Home Services
Local Visibility System — Home Services Brand
Google Business Profile, local pages and a review engine — built as one system.
Is your account paying for clicks — or customers?
Request a Google Ads account review. Wasted spend, broken tracking, weak structure — we’ll find it and quantify it, whether or not we end up managing it.
Start here
Tell us what you
Tell us what you
want to grow.
No marketing jargon required. Pick a goal, leave your details, and a senior strategist replies within one business day with an honest take — even if the answer is “you don’t need us yet”.
- One reply, from a human. No nurture-spam sequence.
- Specific next steps. What we’d do, in what order, and why.
- Straight numbers. If you need a quote, it’s written and itemized.