Build · TPT service

Website Development

Your website should work harder than a brochure.

Business websites, lead-generation sites, landing pages, e-commerce and custom web applications — designed to convert, built for speed, and shipped SEO-ready.

The problem

Most websites are expensive brochures.

They describe the company, list some services, show a stock photo of a handshake and end with a contact page nobody visits. Meanwhile ads are sending paid traffic into a page that leaks it.

A website’s job is not to exist. Its job is to turn a stranger’s five seconds of attention into a next step — and to keep doing that at 2am on a Sunday.

Sound familiar?

  • Traffic arrives, enquiries don’t
  • Pages that take five seconds to start loading on a phone
  • A design from a template your competitors also bought
  • Nobody can say which page produces which lead

A growth website is not designed — it is engineered: positioning, proof, path and performance, in that order.

Beautiful is the baseline. Effective is the bar.

What we build

Pick the build. The standard stays the same.

01

Business websites

Your flagship presence: positioning, services, proof and a contact path that gets used. Built to earn trust fast.

02

Lead-generation sites

Every page pair — one offer, one action, one audience. The sites our ad campaigns send traffic to.

03

Landing pages

Campaign-matched pages in days, not months. Message match from ad to headline, tested and iterated.

04

E-commerce

Stores that load fast, merchandise smart and measure everything — from product page to repeat purchase.

05

Custom development

Portals, calculators, quoting tools, dashboards — the features that become your unfair advantage.

06

WordPress, done right

When WP is the right tool we build it lean: custom theme, minimal plugins, hardened and fast — not a 40-plugin house of cards.

Every build includes

The table stakes, actually delivered.

Conversion architecture

  • One primary action per page
  • Proof placed where doubt appears
  • Forms that respect thumbs
  • Click-to-call where humans matter

Performance budget

  • Sub-2.5s LCP targets on mobile
  • Optimized images — WebP/AVIF, lazy loading
  • Lean code, deferred scripts
  • Caching and compression configured

SEO-ready birth

  • Semantic HTML and heading structure
  • Metadata, Open Graph, canonicals
  • Schema — organization, services, FAQ
  • XML sitemap and Search Console handoff

Measurement

  • GA4 + Tag Manager installed correctly
  • Form, call and click events tracked
  • UTM conventions documented
  • A report someone actually reads
How it works

From brief to launch, without the fog.

  1. Discover

    Goals, audience, competitors, content inventory. We write the site’s job description before drawing anything.

  2. Architecture

    Sitemap, page purposes, conversion paths. You approve the skeleton.

  3. Design

    Art direction and key screens designed around your brand — motion included as behavior, not decoration.

  4. Build

    Developed against the performance budget, responsive across devices, accessible by default.

  5. Wire & test

    Analytics, forms, spam protection, redirects from the old site. Tested on real devices.

  6. Launch & grow

    DNS cutover managed, monitor live, first-month tune included. Then it starts earning.

Questions

Website projects, demystified.

How long does a website take?

A focused business site is typically 3–5 weeks from approved brief; larger builds and custom applications are scoped with milestones. Landing pages: days. We commit to a schedule in writing.

WordPress or something custom?

Depends on who maintains it and what it must do. If you need editorial control and a familiar CMS — WordPress, built lean. If speed and custom behavior matter most — a lightweight custom stack, like this site.

Will it rank on Google?

It will be born SEO-ready: structure, speed, schema, metadata. Rankings themselves come from the SEO program that follows — the site is the launch pad, not the rocket.

Who owns the website?

You do — domain, hosting, code, content, analytics accounts. Everything registered in your name with TPT as an admin. No hostage situations, ever.

Scope of engagement

Every deliverable,
named upfront.

  • Conversion-focused business websites
  • Landing pages engineered for campaigns
  • E-commerce builds and store optimization
  • Custom web applications and portals
  • WordPress development done properly
  • Core Web Vitals performance optimization
  • SEO-ready architecture — schema, structure, metadata
  • Analytics, tracking and API integrations

Your website should be your best salesperson.

Tell us what your site needs to achieve — more calls, more forms, more sales. We’ll map the build before we quote it. You keep the plan either way.

Start here

Tell us what you
want to grow.

No marketing jargon required. Pick a goal, leave your details, and a senior strategist replies within one business day with an honest take — even if the answer is “you don’t need us yet”.

  • One reply, from a human. No nurture-spam sequence.
  • Specific next steps. What we’d do, in what order, and why.
  • Straight numbers. If you need a quote, it’s written and itemized.
Step 1 — What are you trying to achieve?

Pick one — you can change it.

Step 2 — Where do we send the plan?

Message received.

A senior strategist will reply within one business day. Meanwhile, the Growth Library is open:

Ask the Growth Assistant