Before DNS moves

  • 301 redirect map from every old URL to its new home (one hop, tested).
  • Analytics + Tag Manager installed and firing on staging.
  • All forms tested end-to-end — submissions arrive, confirmations send, spam protection works.
  • Robots.txt and XML sitemap ready; no staging noindex tags anywhere.
  • SSL certificate issued for all variants (www/non-www).

SEO essentials

  • Unique title and meta description on every indexable page.
  • One H1 per page; heading order is logical.
  • Canonicals set; pagination handled.
  • Organization/LocalBusiness schema with real NAP.
  • OG tags verified with a sharing debugger.

Performance

  • Images compressed and in modern formats (WebP/AVIF), dimensions set.
  • LCP under 2.5s on a mid-range phone over 4G (test, don’t hope).
  • Scripts deferred; third-party tags audited for weight.
  • Font-display swap; fonts preconnected or self-hosted.

Experience

  • Every page checked on phone, tablet, desktop — no horizontal scroll, no clipped text.
  • Keyboard navigation complete; focus states visible; forms labeled.
  • 404 page is helpful (search + top links).
  • Cookie/consent notice if analytics or pixels fire.

Launch week

  1. Cut over during your traffic valley (usually a weekend evening).
  2. Day 1: crawl the site, watch error logs, submit the sitemap to Search Console.
  3. Day 2–7: monitor conversions vs. baseline daily; fix regressions immediately.
  4. Week 2: first performance report — set the cadence for everything after.
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